Let’s talk about a silent box office epidemic.

Every few months, someone outside the media industry decides they “love cinema” enough to fund a ₹40–₹80 crore passion project.

You know the type:
• A well-meaning NRI uncle
• A real estate developer with a soft spot for poetry
• A political heir with a film school crush
• A luxury brand investor chasing “IP”

They find a director with a vision. Maybe even “the next Nolan”.
They write the cheque. Big budget. Big egos. No market understanding.
And then the film flops harder than expected.

Because passion isn’t a business model.
And cinema doesn’t run on idealism alone.
It runs on money, mind, and audience instinct.

The truth?
Most “passion projects” backed by non-media money fail not because they lack intent, but because they lack product thinking.

Film is art, yes.
But it’s also a product built for people, with emotional resonance, clear structure, and thoughtful distribution.

You don’t fund a startup without knowing the market.
Why do we fund films without knowing the viewer?

So to every aspiring investor with a dream film:
🎬 Partner with producers who know the ecosystem.
Respect writers and narrative pacing.
Understand recovery models and rights strategies.
And ask yourself are you funding a story, or just your ego?

We need more great cinema.
But we don’t need more ₹60 crore vanity projects that disappear in 3 days.

Let’s do better for the art and the business.